Browsing by Author "Boysan, Aysu"

Now showing 1 - 3 of 3

Design and counter design against consumption: "The new domestic landscape" exhibition
(2018) Boysan, Aysu
1960 ve 1970'li yıllarda Batı Avrupa'daki ekonomik patlama sonucunda tüketim toplumunu eleştiren bazı Avrupalı tasarımcılar ortaya çıktı. En etkili eleştiri ise İtalyan tasarımcılar tarafından New York Çağdaş Sanatlar Müzesinde 1972 yılında "İtalya: Yeni Bir Yerel Peyzaj" Sergisi ile gerçekleşti ve tasarım tarihinde önemli bir iz bıraktı. Bu sergideki tasarımcılar kitlesel üretim ve tüketimlere dur demenin yollarını ararken aynı zamanda klasik modernizmin kurallarını ve standart üretimleri de reddettiler. Bu tez 1972'de New York'taki Çağdaş Sanat Müzesi'nde sergilenen "İtalya: Yeni Bir Yerel Peyzaj" sergisinin "Ortamlar" kategorisini analiz ederek tasarımcıların tüketime karşı aldıkları rollerini keşfetmeyi ve sergideki karşıtlığın altında yatan eleştirel sebepleri anlatmayı amaçlamaktadır: "Ortamlar" ve "Karşıt Ortamlar" ya da "Tasarım yapmak" ya da "Tasarım yapmamak". Aynı zamanda bu tez bir tüketim toplumunda tasarımcıların aktif rol ve sorumluluklarını, sosyal ve toplumsal farkındalığı yüksek olan "İtalya: Yeni Bir Yerel Peyzaj" sergisine katılan İtalyan radikal tasarımcılar üzerinden göstermeyi amaçlamaktadır.
DESIGN AND COUNTER DESIGN AGAINST CONSUMPTION: 1972 “ITALY, THE NEW DOMESTIC LANDSCAPE” EXHIBITION (1)
(2023) Boysan, Aysu; Tunca, Gülru Mutlu
In Western Europe, the 1960s and 1970s covered the radical criticism of some European designers against mass production and consumption. Several Italian Radical designers raised the most compelling objection at an exhibition on the other side of the ocean: “Italy: The New Domestic Landscape” (INDL), curated by Emilio Ambasz in the Museum of Modern Art, New York, in 1972. INDL marked a significant moment in contemporary design history. For the show, Ambasz selected more than a hundred “objects” produced by Italian manufacturers and displayed them in specially designed cases in the garden area. Moreover, he invited eleven Italian designers to create unique “microenvironments” by interpreting concepts assigned by a “special design program,” such as environmental psychology, locality, urbanism, micro and macro-scale housing, consumerism, and mass production. Although the “objects” displayed in the garden were of great importance - since the event was one of the first instances of Italian design’s introduction to the American public-this study concentrates on the contradicting responses of Italian designers, under headings “design and counterdesign as postulation” for understanding the design philosophy behind the appearance of “design versus non-design” dialectics of that era, which is still a recognized topic in contemporary architectural theory. This study, therefore, analyzes the eclectic and postmodern approaches of six Italian designers in the “design” category and the provocative denials of Radical designers presented under the “counterdesign” category. It aims to understand better the impact of this discursive opposition made visible by the exhibition on the anticonsumerist approaches and the search for alternative methodologies, which subsequently increased among designers.
Design and Counter Design Against Consumption: 1972 "italy, the New Domestic Landscape" Exhibition (1)
(Middle East Technical Univ, 2023) Boysan, Aysu; Tunca, Guelru Mutlu
In Western Europe, the 1960s and 1970s covered the radical criticism of some European designers against mass production and consumption. Several Italian Radical designers raised the most compelling objection at an exhibition on the other side of the ocean: "Italy: The New Domestic Landscape" (INDL), curated by Emilio Ambasz in the Museum of Modern Art, New York, in 1972. INDL marked a significant moment in contemporary design history. For the show, Ambasz selected more than a hundred "objects" produced by Italian manufacturers and displayed them in specially designed cases in the garden area. Moreover, he invited eleven Italian designers to create unique "microenvironments" by interpreting concepts assigned by a "special design program," such as environmental psychology, locality, urbanism, micro and macro-scale housing, consumerism, and mass production. Although the "objects" displayed in the garden were of great importance -since the event was one of the first instances of Italian design's introduction to the American public-this study concentrates on the contradicting responses of Italian designers, under headings "design and counterdesign as postulation" for understanding the design philosophy behind the appearance of "design versus non-design" dialectics of that era, which is still a recognized topic in contemporary architectural theory. This study, therefore, analyzes the eclectic and postmodern approaches of six Italian designers in the "design" category and the provocative denials of Radical designers presented under the "counterdesign" category. It aims to understand better the impact of this discursive opposition made visible by the exhibition on the anti -consumerist approaches and the search for alternative methodologies, which subsequently increased among designers.