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Dış Ticaret Bölümü Yayın Koleksiyonu

Permanent URI for this collectionhttps://hdl.handle.net/20.500.12416/4380

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Browsing Dış Ticaret Bölümü Yayın Koleksiyonu by Publication Category "Kitap Bölümü - Uluslararası"

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    Citation - Scopus: 5
    The Relationship Between Foreign Direct Investment and Co 2 Emissions Across a Panel of Countries
    (Springer International Publishing, 2018) Yaşar, N.; Telatar, M.E.
    This paper analyses the relationship between foreign direct investment inflows and pollution emissions for 139 countries during the period of 1970-2015 and the countries are classified into four groups regarding to the World Bank income ranking. The main motivation of this study is to analyse, whether the causal relationship differs between different income groups. For this purpose, panel ARDL (Auto Regressive Distributed Lag) boundary approach and Granger causality test are used. The results of the study indicate that the causal relationship between FDI (Foreign Direct Investment) and CO 2 emissions differs depending on which income group country belongs to. We conclude that, while there is not statistically significant short-run causality relationship running from FDI to CO 2 emission for high income, upper middle income and low income group countries, the pollution haven hypothesis is supported for lower middle income group countries. © Springer International Publishing AG, part of Springer Nature 2018.
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    Book Part
    Citation - Scopus: 3
    A Relationship Marketing Strategy in Brand Communication: Influencer Marketing Strategy
    (IGI Global, 2019) Dursun, T.; Ôzsaçmaci, B.
    Influencer marketing increases brand awareness by generating appropriate content to attract the attention of consumers in a virtual environment in accordance with the brand texture. This chapter explores research to determine importance of influencer marketing in the brand communication area, which is based on relationship marketing. Authors mainly focus on influencer marketing and its connection with relationship marketing. They describe the constituent parts of the topics and illustrate them with the case studies and statistical facts. The authors strongly claim influencer marketing shares similar variables with relationship marketing and their basic keywords are related. © 2020 by IGI Global.