The Importance of the Destination Choices of Tourists: The Case of Kazakh Tourists Visiting Turkey

Abstract

This article describes how the tourism industry is one of the cornerstones of an economy when utilized effectively. Moreover, since the tourism destinations in a country cannot be moved to the visitors, tourists are promoted to visit these places. Therefore, in order to entice the tourists to visit a country, it is indispensable to advertise and promote a destination properly with its hospitality, recreation, sightseeing, sun, sea and natural characteristics in order to attract more visitors. Thus, the aim of this article is to review the literature comprehensively on the economic reflections of the tourism industry, significance of the marketing and promotion of destinations. With this information, the factors affecting the destination choices of tourists are determined. Finally, these factors are used to review the destination preferences of Kazakh tourists to the Turkish Republic by taking destination attractiveness, attributes and management issues into consideration alongside statistical applications. © 2021, IGI Global.