Online Engagement: From Public Relations Perspectives

Abstract

The aviation industry can be said to be one of the industries whose star has been shining more and more recently. In its simplest form, can be defined as a process that includes all activities, details and industries related to aviation. Aviation industry institutions aim to carry out effective and sustainable communication activities with their target audience/customers and followers. Social media tools and environments are also the preferred media in this communication process. Social media influencers, which can be specified as an increasingly remarkable communication element, are also in the aviation field and their effective use is seen. Its applications are seen in many different areas such as aircraft-aviation, travel, food and beverage, destination. In the effectiveness of the communication process, online engagement is also a factor that is mentioned. Therefore, the two-way communication process that takes place in this study, which focuses on influencers in the aviation field and online engagement, is also mentioned in the specified communication process. © 2024, IGI Global. All rights reserved.