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Ulaş, Sevilay

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https://hdl.handle.net/20.500.12416/8867
Name Variants
Ulaş, S.
Ulas, Sevilay
Job Title
Dr. Öğr. Üyesi
Email Address
sevilay.ulas@cankaya.edu.tr
Main Affiliation
03.02. Halkla İlişkiler ve Reklamcılık
Halkla İlişkiler ve Reklamcılık
03. İktisadi ve İdari Birimler Fakültesi
01. Çankaya Üniversitesi
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Current Staff
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Scopus Author ID
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02088.jpg (211.03 KB)

Sustainable Development Goals

13

CLIMATE ACTION
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8

DECENT WORK AND ECONOMIC GROWTH
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3

GOOD HEALTH AND WELL-BEING
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15

LIFE ON LAND
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17

PARTNERSHIPS FOR THE GOALS
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14

LIFE BELOW WATER
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4

QUALITY EDUCATION
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11

SUSTAINABLE CITIES AND COMMUNITIES
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6

CLEAN WATER AND SANITATION
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10

REDUCED INEQUALITIES
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9

INDUSTRY, INNOVATION AND INFRASTRUCTURE
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1

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12

RESPONSIBLE CONSUMPTION AND PRODUCTION
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2

ZERO HUNGER
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1

NO POVERTY
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7

AFFORDABLE AND CLEAN ENERGY
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5

GENDER EQUALITY
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16

PEACE, JUSTICE AND STRONG INSTITUTIONS
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Scholarly Output

5

Articles

4

Views / Downloads

17/0

Supervised MSc Theses

0

Supervised PhD Theses

0

WoS Citation Count

9

Scopus Citation Count

13

WoS h-index

1

Scopus h-index

1

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0

WoS Citations per Publication

1.80

Scopus Citations per Publication

2.60

Open Access Source

4

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0

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JournalCount
Akdeniz İletişim1
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi1
Harnessing Digital Innovation for Air Transportation1
Online Journal of Communication and Media Technologies1
Sage Open1
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Now showing 1 - 5 of 5
  • Thumbnail Image
    Article
    Influencers in Luxury Brand Communication: An Evaluation of the Relationship Between Source Credibility, Persuasive Message, and Parasocial Engagement
    (Sage Publications Inc, 2025) Alkan, Zeynep; Dolunay, Ayhan; Ulas, Sevilay
    This study examines persuasive messages and source credibility in luxury brand influencers' content within their brand collaborations. It also explores how influencers establish parasocial engagement with followers through their posts. Conducted as an online survey between February and July 2023, the study targeted 400 individuals in Northern Cyprus who follow influencers. Findings indicate that increased parasocial engagement enhances the perceived persuasiveness of messages. A positive relationship between parasocial engagement and source credibility was observed, demonstrating that as influencers' credibility rises, so does the persuasiveness of their messages. Additionally, the study analyzed relationships between parasocial engagement, persuasive messages, source credibility and demographic factors. While no significant differences were found between parasocial engagement and most demographic characteristics, education level stood out. Individuals with a primary education level showed a greater tendency toward parasocial engagement. A significant difference was noted between source credibility and monthly income, with the highest perceived credibility reported in the 7,000 to 8,999 TL income group. Similarly, persuasive messages were most effective among individuals in this income range. In conclusion, this study highlights the importance of considering demographic differences and parasocial engagement in influencer brand collaborations. It underscores that source credibility and persuasive messages play a crucial role in influencer communication, influencing how audiences perceive and engage with branded content. It has been concluded that strong parasocial bonds in influencer and brand collaborations play a strategic role in establishing effective interaction with the target audience.
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    Article
    Simetrik İletişimin Yaratıcılık Üzerindeki Rolü: Akademisyenlere Yönelik Bir Araştırma
    (2023) Ulas, Sevilay; Yalçın, Mustafa
    Son çeyrek asırda önemi kurumlar tarafından anlaşılan ve odaklanılan simetrik iletişim, kurumların sürdürülebilir başarıyı yakalamalarında önemli rol oynamaktadır. Kurumda karşılıklı anlayışı, müzakereyi, denge ve yoğun geri bildirim ortamını esas alan simetrik iletişim, çalışanların aidiyet duygularını artırarak kurumsal performanslarını olumlu yönde etkilemektedir. Bunun yanında simetrik iletişimin yaşatıldığı kurumlarda, çalışanların yaratıcılıklarını daha rahat bir şekilde yansıtabildikleri söylenebilmektedir. Bu durum yükseköğretim kurumlarında çalışan akademik personel için de benzer özellik göstermektedir. Çalışmada simetrik iletişim, kurum içi halkla ilişkiler süreci dahilinde ele alınmıştır. Bu çalışma ile simetrik iletişimin akademisyenlerin yaratıcılığı üzerindeki etkisinin ölçümlenmesi amaçlanmıştır. Buradan hareketle simetrik iletişim ve yaratıcılık arasındaki ilişkiyi ortaya koymak için nicel araştırma desenlerinden ilişkisel desen kullanılmıştır. Söz konusu araştırmada kolayda örneklem yöntemine göre belirlenmiş 252 akademisyene anket yapılmıştır. Anket sonucunda elde edilen veriler, SPSS 21.0 ile analiz edilmiştir. Buna göre simetrik iletişim ile yaratıcılık arasında pozitif yönlü anlamlı bir ilişki olduğu görülmüştür. Sonuç olarak kurum içinde dengeli ve empatiye dayalı simetrik iletişimin, akademisyenlerin yaratıcılığını olumlu yönde etkilediği görülmüştür.
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    Article
    Çocuk Influencerlar (Kidfluencer) İle Marka Algısı Arasındaki İlişkinin Değerlendirilmesi
    (2025) Ulas, Sevilay; Alkan, Zeynep
    Sosyal medya platformlarının kullanabilirliğinin artmasıyla birlikte hayatımıza dahil olan influencerlar, her geçen gün popülerliğini arttırmaktadır. Influencerlar takipçileri üzerinde belirli bir yönlendirme etkisi bulunan kişiler olarak ifade edilebilmektedir. Bu bağlamda takipçileri üzerinde etki bırakan çocuk influencelarda influencer kategorisi içerisinde yer almaktadır. Bu çalışmanın amacı çocuk influencer'lar ile takipçilerinin marka algısı arasındaki ilişkiyi ortaya çıkarmaktır. Çocuk influencer'ları takip eden 302 kişiyle amaçlı örneklemleme kullanılarak çevrimiçi bir anket yapılmıştır. Çalışmada betimsel analiz, t-test ve korelasyon testleri verileri ölçümlemede kullanılmıştır Bulgulara göre demografik özellikler içinde cinsiyete göre farklılık gösteren değişkenler bilgi ve deneyim, eğlence, doğallık ve sevimlilik olarak belirlenmiştir. Çocuk sahibi olup olmamalarına göre takip etme motivasyonlarındaki farklılıklar ilgi ve merak ile yaşam tarzı kategorilerinde belirlenmiştir. Marka algısı ile cinsiyet ve yaş arasında anlamlı ve pozitif bir ilişki bulunmuştur. Katılımcılar tarafından takip edilen en çok çocuk influencer'lar Maya Başol, Kemalce ve Zayn Sofuoğludur. Bu çalışma çocuk influencer'lar ile marka algısı arasındaki ilişkiye odaklanması ve literatüre katkıda bulunması açısından önemli görülmektedir.
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    Article
    Citation - WoS: 9
    Citation - Scopus: 13
    Trust in Social Media Influencers and Purchase Intention: an Empirical Analysis
    (Bastas Publications Doo, 2023) Ulas, Sevilay; Alkan, Zeynep
    Influencers have entered our lives as a new communication tool with the developments in social media. The aim of the study is to reveal the relationship between the trust in the influence and the purchase intention in the influencer communication process. An online questionnaire was applied between 21-28 May 2020 to the students who were studying at the Near East University in the spring term of 2019-2020 and followed an influencer. It was found that influencers expressing opinions increased the trust towards them and that there is a positive correlation between trust in the influencer and purchasing intention. It was found that there were no significant difference between genders in terms of trust in influencer and purchase intentions of the participants following the influencer were moderate. There was no significant difference between the time spent on social media and the purchase intention however, significant differences were found between trust in influencer and education and monthly income. The subject being up-to-date and limited number of studies in the field can be considered as the originality of this study. Since it was implemented in the first period of the pandemic, the study sheds light to this process. The purchasing and trust scale has been adapted and developed for influencers. In this case, it is among the features of the study.
  • Thumbnail Image
    Book Part
    Online Engagement: From Public Relations Perspectives
    (IGI Global, 2024) Ulaş, S.
    The aviation industry can be said to be one of the industries whose star has been shining more and more recently. In its simplest form, can be defined as a process that includes all activities, details and industries related to aviation. Aviation industry institutions aim to carry out effective and sustainable communication activities with their target audience/customers and followers. Social media tools and environments are also the preferred media in this communication process. Social media influencers, which can be specified as an increasingly remarkable communication element, are also in the aviation field and their effective use is seen. Its applications are seen in many different areas such as aircraft-aviation, travel, food and beverage, destination. In the effectiveness of the communication process, online engagement is also a factor that is mentioned. Therefore, the two-way communication process that takes place in this study, which focuses on influencers in the aviation field and online engagement, is also mentioned in the specified communication process. © 2024, IGI Global. All rights reserved.